Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
Organizations across industries are finding new ways to use AI to enhance operations and elevate customer experiences. This customer story showcases how Holland America Line used Microsoft Copilot Studio to build an intelligent agent that helps travelers make better, more informed purchasing decisions. Read the story to see how AI can bring greater efficiency and personalization to your customer experiences, and contact Aavex Technology Corporation to discuss how to create similar value for your business.
What is Anna and how does it assist customers?
Anna is a virtual agent developed by Holland America Line using Microsoft Copilot Studio. It acts as a digital concierge on the company's website, providing support to new and existing customers as well as travel advisors. Anna is designed to assist with booking new cruises, adding products and services to existing bookings, and answering a wide range of general questions, all while maintaining a strong resolution rate and handling thousands of conversations each week.
How does Anna improve customer support?
Anna improves customer support by offering personalized, 24/7 assistance without increasing contact center volumes. It utilizes advanced natural language processing to understand complex queries and provide relevant information quickly. This has led to a reduction in basic informational queries directed to contact center agents, allowing them to focus on more complex issues.
What are the future plans for Anna?
Holland America Line plans to expand Anna's capabilities by integrating additional services such as booking excursions, spa services, and drink packages. The agent will also be introduced in markets outside the United States, including Australia, Canada, and the United Kingdom, with localized cruise and booking information. This expansion aims to further enhance the customer experience throughout their journey.

Holland America Line sees signs of more informed purchasing with Copilot Studio agent | Microsoft Customer Stories
published by Aavex Technology Corporation
Aavex Technology Corporation has been a leading Managed Security and Service Provider since 2002.
Business First • Security Focused• Effortless IT
We take a business first, security focused approach to providing our IT services. Aavex Technology Corporation specializes in wide range of services, including tailored IT services, hardware procurement, Cloud migration services, employee on-boarding and off-boarding checklists, network and IT infrastructure monitoring, Voice over IP and solutions for small and medium businesses and their owners in the Chicagoland area. We are committed to providing each one of our clients the highest level of quality service and support. Our unique IT team is incredibly friendly and can help you every step of the way in growing your business.
Assess • Deploy • Manage
Our approach uses our expertise to assess your IT infrastructure as it relates to your data assets and compares it to standards and processes, we have in place. Our standards will produce recommendations that result in a stable environment. The outcome is data assets that are kept confidential, unchanged, and available to your organization when you need it. Our helpdesk and on-site services will deliver the excellent support when you need it.