MAGRABi frames a modern shopping experience with Microsoft Surface | Microsoft Customer Stories
Learn about how MAGRABi, a leading eyewear retailer, reimagined the retail shopping experience with Microsoft Surface devices. By embracing this unbeatable technology, the company has been able to efficiently streamline inventory management and enable mobile point of sale (POS) experiences on the shop floor. This has reshaped the customer journey into a more personal, efficient, and convenient experience. Impressively, the implementation of Surface devices has allowed MAGRABi's dedicated staff to consult with customers without having to step away, ensuring a seamless and engaging shopping experience. The result? A staggering cut in customer wait time by 50% and a significant boost in sales, showing clearly just how transformative this technology can be. Find out more about how you can bring similar changes to your business. Contact us today to get started!
Why did MAGRABi choose Microsoft Surface?
MAGRABi selected Microsoft Surface due to its combination of mobility, computing power, and scalable features that align with their luxury brand. The device's premium design and ability to enhance customer engagement and operational efficiency were also significant factors in their decision.
How has Surface improved customer interactions?
The adoption of Surface has allowed sales associates to assist customers anywhere in the store, facilitating consultations, transactions, and lens demonstrations without the barriers of bulky desktops. This mobility has made the shopping experience more personalized and efficient.
What impact has Microsoft 365 had on MAGRABi's operations?
Microsoft 365 has strengthened MAGRABi's security and collaboration, enabling employees to work remotely and manage store operations more effectively. The cloud-synced infrastructure has simplified device management across multiple regions, ensuring seamless updates and security policies.

MAGRABi frames a modern shopping experience with Microsoft Surface | Microsoft Customer Stories
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